Since so many people look online for information on marketing and PR, Web Marketing Architects compiled a list of recommended reading. The list is neither comprehensive nor final, but hopefully it will prove to be useful:
- The Long Tail - Chris Anderson
- Join the Conversation - Joseph Jaffe
- The New Influencers - Paul Gillin
- The Search - John Battelle
- The New Rules of Marketing & PR - David Meerman Scott
- Now is Gone - Geoff Livingston & Brian Solis
- Do It Wrong Quickly, How the Web Changes the Old Marketing Rules - Mike Moran
- Search Engine Marketing Inc - Bill Hunt, Mike Moran
- The Corporate Blogging Book - Debbie Weil
- Waiting for Your Cat to Bark - Jeff & Bryan Eisenberg
- The Eyes Have It - Kevin Lee & Steve Baldwin
- Lead Generation for the Complex Sale - Brian J. Carroll
- Duct Tape Marketing - John Jantsch
- Seth Godin’s “Meatball Sundae - Is Your Marketing Out of Synch?” is scheduled for release in December
An excellent list of Marketing Gurus and their books is at:
www.marketingminds.com.au/features/gurus.html
