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Are you an expense or a strategic business partner? |
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Believe it or not, this past Christmas a marketing executive, head of a technology firm’s marketing department, was laid off because either a) her department was doing very well or b) she was seen as a “tactician” and not as mission-critical strategic leader.
I don’t know which one is the worst: the fact that her boss tried to present the “let go” as a compliment: “You’ve done such a fine job putting a team in place here and training them. We really don’t need you anymore” or the fact that the CMO might have been the first victim of a downturn time. But she was a 20+ year marketing professional for God’s sake! And the marketing department was doing very well. This leads to the conclusion that marketers need to make sure they are not just simple tacticians, but they get a seat at the management table as valued strategic leaders.
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What is the best time of the day to send out an email blast |
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Recent research showed that the best time of the day to send out an email blast is 9 a.m. The research conducted by Matt O’Laughlin, Marketing Business Analyst, Second Act LLC, showed that the click-through rates were best for the early-in-the-morning email blasts compared with noon and 4 pm.
The researchers made sure they only change one variable for the multiple email blasts they sent out and kept the others unchanged (subject line, content, product offered).
Test returns produced a clear winner -- 9 a.m. The clickthrough rates for each:
- 9 a.m. performed 15.63% better than 4 p.m.
- 9 a.m. performed 9.4% better than 12 p.m.
- 12 p.m. performed 6.9% better than 4 p.m.
Research showed the most effective combination for an email blast is Tuesdays, 9 a.m.
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ClickZ Marketing Excellence Awards 2006 |
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and the Winners are...
The ClickZ Marketing Excellence Awards recognize the technologies, companies, and campaigns that made a positive difference in the online marketing industry in 2005, moving the industry forward by providing brilliant examples of what can be accomplished.
Click here to read more
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Recommended Online Marketing and PR Reading List |
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Since so many people look online for information on marketing and PR, Web Marketing Architects compiled a list of recommended reading. The list is neither comprehensive nor final, but hopefully it will prove to be useful:
An excellent list of Marketing Gurus and their books is at:
www.marketingminds.com.au/features/gurus.html
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Web Marketing Architects Tip of the Day: Landing Pages |
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Did you ever search for a certain product or service on the Internet? It doesn't matter if you search for a pen or a car. If you click on a link you expect to “land” on the page of that product or service. Nobody is happy to get at the main door only and then start using the website navigation tools to make his/her way to the product. This is where the “landing page” concept jumps in. The homepage of the website should not be the entry point of every single online visitor. Improve the effectiveness of your online presence and online marketing efforts using different landing pages. This would leverage the web marketing effectiveness of your campaigns. It’s much easier to monitor traffic and interest for a product by measuring statistics for a specific landing page within the website. If you really see the power of this concept, feel free to contact Web Marketing Architects to get more information and improve your ROI.
If you need real professionals to improve your website or run effective online marketing campaigns for you, just call Web Marketing Architects. We are located in Myrtle Beach and we are your neighbours, even if you live on the West coast. Internet is our business and your success is our goal!
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