Recently, Steve Balmer, CEO Microsoft, made a shocking statement.
It involves advertising and hence marketing and it's almost a prophecy: in less than ten years all media will be digital. That means, and this might not be the most important thing, that all those marketing strategies and theories CMO's are using for the print and TV will have to be either thrown in the garbage can, or refined and adapted to the new medium.

Web Marketing Architects does not make prophecies, but we cannot help thinking: this guy is the CEO of Microsoft! Who's Web Marketing Architects to contradict him? So we better start refining and testing those strategies to make sure our customers get the best services that makes the difference in the "digital era".

[source: Microsoft Press. Click to read the whole speech ] 

And don't forget: if you need to create or improve your website or run an effective online marketing campaign, call Web Marketing Architects. We are located in Myrtle Beach, South Carolina. But most important: We can make the (online) difference for your business!

---