Since so many people look online for information on marketing and PR, Web Marketing Architects compiled a list of recommended reading. The list is neither comprehensive nor final, but hopefully it will prove to be useful:

• The Long Tail - Chris Anderson
• Join the Conversation - Joseph Jaffe
• The New Influencers - Paul Gillin
• The Search - John Battelle
• The New Rules of Marketing & PR - David Meerman Scott
• Now is Gone - Geoff Livingston & Brian Solis
• Do It Wrong Quickly, How the Web Changes the Old Marketing Rules - Mike Moran
• Search Engine Marketing Inc - Bill Hunt, Mike Moran
• The Corporate Blogging Book - Debbie Weil
• Waiting for Your Cat to Bark - Jeff & Bryan Eisenberg
• The Eyes Have It - Kevin Lee & Steve Baldwin
• Lead Generation for the Complex Sale - Brian J. Carroll
• Duct Tape Marketing - John Jantsch
• Seth Godin’s “Meatball Sundae - Is Your Marketing Out of Synch?” is scheduled for release in December

An excellent list of Marketing Gurus and their books is at:
www.marketingminds.com.au/features/gurus.html

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