Recent research showed that the best time of the day to send out an email blast is 9 a.m. The research conducted by Matt O’Laughlin, Marketing Business Analyst, Second Act LLC, showed that the click-through rates were best for the early-in-the-morning email blasts compared with noon and 4 pm.

The researchers made sure they only change one variable for the multiple email blasts they sent out and kept the others unchanged (subject line, content, product offered).

Test returns produced a clear winner -- 9 a.m. The clickthrough rates for each:

• 9 a.m. performed 15.63% better than 4 p.m.
• 9 a.m. performed 9.4% better than 12 p.m.
• 12 p.m. performed 6.9% better than 4 p.m.

Research showed the most effective combination for an email blast is Tuesdays, 9 a.m.

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